With the right features and personalization capabilities, your SEP can help in lots of ways, including:Īccording to Salesforce, sales reps spend a whopping 21% of their time researching incomplete data.

So, how does automated data entry fit into all of this? As we mentioned earlier, one of the top features of a SEP is automation. In fact, SEPs are rated as one of the top technologies when it comes to positive ROI, and 87% of sales development organizations use one. In other words: SEPs can significantly improve how your sales and revenue teams interact with prospects and customers.

It helps streamline sales rep workflows by boosting productivity, collecting analytics, and, of course, automating data entry. If you’re not already familiar with sales engagement platforms (SEPs), here’s a helpful recap: An SEP is software that’s integrated with your CRM. As a result, your sales and revenue teams can lose out on big business, impacting the entire company’s ROI.īut what if there was a way to virtually eliminate those problems? There is, and it comes in the form of a sales engagement platform, which helps automate Salesforce data entry and so much more. It not only eats away valuable time that should be spent cultivating relationships and closing sales, but it significantly increases the chances of inaccurate data and embarrassing mistakes. Manually entering data into Salesforce is - to put it simply - incredibly tedious. How can sales organizations make it better?

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